The Shift In The Workforce
The unforeseen challenges that the pandemic brought to us became a catalyst of change around this idea of having peace of mind around employment. Gone were the days where we had to wake up at the same time every morning to beat the morning traffic on the way to work. More and more people are realising that you don’t have to be confined in an office to do work and earn. You have the choice to enjoy the freedom and flexibility of being your own boss and work towards achieving a true lifestyle business.
What is a lifestyle business?
Whilst most people chase for the next promotion or seeking funding for their tech startup, lifestyle business entrepreneurs walk a different path. If you want to pursue a more fulfilling life that allows you to control your time, whilst enjoying the flexibility to work from anywhere in the world.
Unlike self-proclaimed gurus on the internet proclaimed, it is not all working from your laptop at the beach for an hour a day. You have to commit to building your systems and processes for your business. And when executed well, you can eventually let loose of your business and have more time on your hands to live your life.
True Lifestyle Business
To achieve a true lifestyle business, you need to take a vested interest in turning your business into a vehicle that allows you to create the life you truly desire.
Most people don’t create a life by design. They get into business for the freedom and flexibility it offers. But how many business owners do you know that have real freedom and flexibility? Not that much, aren’t they? Most business owners are overwhelmed by the amount of choice they have. And instead of using the freedom that they have to make better decisions and craft their lifestyle, they get overwhelmed and stay being a technician.
Build Your Business Foundation
The foundation of your lifestyle business should be built on the decisions you make for where it will go. Starting with a solo venture or an agency is important to build and grow according to what type of company you want. Your online presence, website, social media following, email list building are also key points in making sure that potential leads always have somewhere solid they can point back to when looking into their new choices as well as having a place they think reflects who you are whether that’s through personal branding.
Create A Business That You Can Automate
The best lifestyle businesses can run themselves, for the most part. You won’t have to worry about finding the right balance between your work life and your personal life if you know that you can automate your company and continue to bring in money when doing other things. In the beginning, it’s okay if you have to do a lot of work for yourself, but eventually, try looking into outsourcing or technology as an option so that all aspects of running this business is automated from start to finish.